Pragmatic Play is closing out 2021 with strong momentum after the leading iCasino content supplier announced another partnership. The latest deal was revealed on 27 December 2021 and focuses on distributing content to BPlay in Buenos Aires. Under the agreement, the supplier will provide the operator with its established slot and table-game portfolio.
Pragmatic Play is aiming to end the 2021 calendar year on a strong note after the supplier unveiled yet another commercial agreement. This latest arrangement, announced on 27 December 2021, brings the company's content to BPlay in Buenos Aires, where the operator will receive a mix of Pragmatic Play slot titles and table games.
When it comes to supplying iGaming content to betting operators, Pragmatic Play is widely viewed as one of the sector's largest names. The company offers a broad mix of live casino, slot, and bingo products through a single API, while also releasing up to five new slot games per month to keep its portfolio fresh and competitive.
Expansion in Latin America
The agreement between Pragmatic Play and BPlay is one of several commercial deals announced after the supplier secured approval from the Buenos Aires City regulator. That approval gives the company more room to build its brand in the local betting market and helps it finish the year with clear momentum in Argentina.
BPlay is described in the source article as a mature betting brand across Latin America's land-based and online segments, and one of Argentina's best-known long-running names. Players on the operator side are expected to receive an initial batch of titles including popular releases such as Congo Cash and Lady of Fortune.
Victor Arias, Pragmatic Play's Vice President for Latin America, says the company wants to work with leading operators in every target jurisdiction and views BPlay as a direct fit for that strategy. He adds that Pragmatic Play's slot and table-game content should become a meaningful extension of the operator's portfolio and says he is looking forward to seeing how local players respond.
Sebastian Puente of BPlay also commented on the partnership, explaining that the operator's development strategy depends on continuously offering content from leading developers in order to stay competitive. In his view, Pragmatic Play's broad range of slots and table games is well aligned with that objective.
More partnerships
Other recent transactions from the supplier include an agreement with Kenyan casino brand Odibets. That deal, announced in November, expanded the company's local rollout across its slots and live-casino verticals, with early launches including blackjack, roulette, sic bo, and game-show style titles such as Mega Wheel.
Before that, in October, the supplier signed a cooperation agreement with Croatian operator Supersport.hr, further strengthening its position in the Croatian gaming market. Players there were lined up to access games such as Starlight Princess, Sweet Bonanza, John Hunter, Wolf Gold, and Big Bass Bonanza.
